Roy C.

Roy C. has a diverse work experience, starting as an Intern at Changi General Hospital in 2003. Roy then worked as an Assistant Engineer at the Ministry of Defence of Singapore, where they created reports and presentations on personnel fitness monitoring and implemented work safety improvements. In 2011, they became an IT Business Consultant at Ricoh Business Solutions.

From 2012 to 2014, Roy worked as an Account Manager at 360 Public Relations, handling sales, copywriting, market research, and events management for F&B and skincare clients. Roy then joined Vizeum as an Account Executive, where they managed regional coordination and media planning for APAC clients.

In 2014, Roy became a Senior Account Executive at Vizeum, specializing in brand and performance marketing and generating meaningful presentations on business performance. Roy also worked on regional coordination and copywriting for APAC media planning and strategy.

From 2018 to 2019, Roy worked as an Associate Media Manager at dentsu X, overseeing project and campaign management and optimizing media trading in Southeast Asia. Roy then joined Starcom, part of Core, as a Manager, coordinating digital marketing campaigns and managing a team of junior executives.

In 2020, Roy joined Spark Foundry as a Manager, leading and activating digital marketing campaigns across ASEAN/APAC and the Singapore market in the FMCG/FinServ/CPG category. Roy also handled a team of junior executives and provided guidance on operations, ad-tech, and risk analysis.

From 2022 to the present, Roy worked as a Senior Account Manager at SQREEM Technologies, delivering media performance success for pharmaceutical/healthcare clients through digital media planning.

Currently, Roy is an Associate Client Director at UM | Universal McCann GmbH, managing a team in the delivery of integrated marketing campaigns and providing consultative advisory to top-level client executives. Roy managed multiple projects and ensured client satisfaction through efficient progress and timely deliverables.

Roy C. has a diverse and extensive education history. Roy began their education in 2000 by earning a Diploma in Engineering Informatics from Nanyang Polytechnic. In 2009, they pursued a Bachelors degree in Communications with a specialization in corporate communications and social science from the Singapore Institute of Management, which they completed in 2013. During this time, they also briefly studied Foods, Nutrition, and Wellness Studies, General at the University of Pittsburgh in 2013. In 2013, they furthered their education by obtaining a degree in History and Philosophy of Science and Technology from the Massachusetts Institute of Technology.

Roy C. continued their educational journey by pursuing a GCE 'O' Levels Certification in Mathematics from Presbyterian High School, which they successfully completed in 2019. In addition to their formal education, Roy C. has obtained various certifications to enhance their skills and expertise. These certifications include the Reddit Ads Fundamentals Certification and The Formula: Ad Solutions certification from Reddit in 2023, TikTok Agency Acceleration certification from TikTok (year not specified), and the Facebook Certified Media Buying Professional certification from Facebook in 2022. Roy has also acquired certifications in areas such as data science methodologies, SEO content, business analysis, and programmatic advertising, to name a few.