UM begleitet seine Kunden in Zeiten des Wandels mit zukunftssicheren Wachstumsstrategien – für die kurzfristige ROI-Optimierung genauso wie zur langfristigen Steigerung des Markenwerts – und hilft ihnen so, ihr volles Potential auszuschöpfen. Unser Ansatz FUTUREPROOF basiert auf der intelligenten Nutzung von Daten, aus denen wir innovative Strategien und disruptive Ideen für Heute und Morgen ableiten, um die bestmöglichen Ergebnisse für Marken zu erzielen. UM ist Teil des globalen IPG Mediabrands Netzwerks (NYSE: IPG) und mit über 8.000 Mitarbeitenden in mehr als 100 Ländern tätig. In Deutschland ist die Agentur mit rund 260 Mitarbeitenden in Frankfurt am Main (Hauptstandort), Düsseldorf und Hamburg, für Kunden wie American Express, Johnson & Johnson, Mattel, Spotify und Honda aktiv.
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UM | Universal McCann GmbH

UM | Universal McCann GmbH's headquarters in Frankfurt, Germany

This department focuses on delivering expert advice and support to clients, ensuring their needs are met and fostering strong relationships.

Client Consulting

This department focuses on providing strategic guidance and management for digital consulting initiatives and planning processes.

Digital Consulting & Planning

The Digital Strategy and Insights Team at UM | Universal McCann GmbH focuses on developing data-driven strategies that enhance client brand growth and optimize return on investment. By leveraging advanced analytics and audience insights, the team crafts innovative and disruptive marketing solutions to navigate the evolving digital landscape, ensuring clients achieve both short-term results and long-term brand value.

Digital Strategy and Insights Team

The Marketing and Advertising team at UM | Universal McCann GmbH is focused on developing and executing innovative growth strategies that enhance client ROI while building brand value. Leveraging data-driven insights, the team collaborates closely with clients to create targeted advertising campaigns across various platforms, ensuring optimal media planning and consulting to achieve impactful results. With a diverse skill set, including expertise in PPC, media planning, and analytics, this team is dedicated to delivering strategic advertising solutions that meet the evolving needs of their clients.

Marketing and Advertising

This department focuses on providing strategic insights and consulting services to guide business decisions.

Management Consulting

This department focuses on the planning, execution, and optimization of media campaigns across various platforms.

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Digital Consulting & Planning

Digital Strategy and Insights Team

Marketing and Advertising

Management Consulting

Media Strategy