Patrick Serrano is a seasoned professional in the entertainment industry, currently serving as the Director of Global Creative Advertising in AV Creative Services at Universal Pictures since September 2022. With extensive experience in overseeing AV campaigns, Patrick leads the creative process, collaborates with external agencies, and ensures the execution of clearances and approvals among various stakeholders. Prior to Universal Pictures, Patrick held multiple roles at Sony Pictures Entertainment from November 2004 to August 2022, including Director of Global Creative Advertising, where responsibilities spanned AV and print campaigns. Patrick holds a Bachelor’s Degree in Marketing from California State University, Northridge, obtained in 2004.
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