Welcome to Universal Products & Experiences, where our mission is to extend the company’s characters and stories by bringing them to life in immersive experiences, in product categories such as toys, collectables, books, apparel, lifestyle categories, video games and digital initiatives like NFTs and more. UP&E activates the business through world-class licensee partnerships or through direct operations, and across its expansive theme park locations, e-commerce platforms, live-entertainment venues, and retailer relationships around the world.

Universal Products & Experiences

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