Welcome to Universal Products & Experiences, where our mission is to extend the company’s characters and stories by bringing them to life in immersive experiences, in product categories such as toys, collectables, books, apparel, lifestyle categories, video games and digital initiatives like NFTs and more. UP&E activates the business through world-class licensee partnerships or through direct operations, and across its expansive theme park locations, e-commerce platforms, live-entertainment venues, and retailer relationships around the world.

Universal Products & Experiences

A creative hub for product innovation and development within the entertainment industry at Universal Studios.

Universal Studios Blvd

John Revill

This department oversees the strategy and execution of product categories across various markets.

Category Management

This department focuses on developing and implementing marketing strategies and retail operations to enhance brand presence and consumer engagement.

Retail Strategy & Marketing

This department focuses on e-commerce strategies and analytics to enhance global merchandise operations.

E-commerce and Analytics

This department oversees the strategic direction and management of the organization.

Executive Leadership

This department focuses on the creation and support of merchandise products from conception to execution.

Merchandise Development

This department focuses on designing, developing, and managing new products and their associated processes.

Universal Products & Experiences

Org chart

Teams

Category Management

Retail Strategy & Marketing

E-commerce and Analytics

Executive Leadership

Merchandise Development

Product Development

Offices

Universal Products & Experiences

Org chart

Teams

Category Management

Retail Strategy & Marketing

E-commerce and Analytics

Executive Leadership

Merchandise Development

Product Development

Offices

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