Chris Beaton is a seasoned professional with extensive experience in the electric motor systems industry. As the CEO and co-founder of eMotors Direct Inc. since November 2015, Chris has successfully turned an e-commerce vision into an industry leader by assembling a strong management and development team and establishing distributor partnerships with seven major manufacturers in North America. In addition, Chris has been with Universal Rewind since June 1994, where roles have included Sales Manager, Inside Sales Representative, Journeyman EMST, and Apprentice EMST. Chris holds a Red Seal certification in Electric Motor Systems Technician from the Southern Alberta Institute of Technology, obtained between 1997 and 2000.
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