Martijn Groot

Martijn Groot has held a variety of roles in the business world since 1997. Martijn began their career as a Marketing Manager at Boots Netherlands BV, where they were responsible for coordinating all monthly and ad hoc promotional activities in all stores. In 1999, they moved to Tele2 Nederland (Kinnevik Group) as a Business Development Specialist and Sales Director, where they worked on launching and growing Tele2 Mobile, the first MVNO within the Kinnevik Group and the first MVNO in the Netherlands. In 2004, they joined Metro International (Kinnevik Group) as Global Sales, where they focussed on direct response advertising. From 2006 to 2017, they held roles at albelli and Recharge.com, respectively, as Commercial Director and CCO recharge.com. In 2020, they became Commercial Director (a.i.) at BrainsFirst and, in 2022, they took on roles at Unless.com as Chief Revenue Officer and unu as CCO (a.i.).

Martijn Groot has a Bachelor of Commerce (BCom) from Avans University of Applied Sciences, which they obtained from 1992 to 1995. Martijn then attended Newcastle University from 1995 to 1996, studying International Strategic Management. From 2002 to 2003, they attended Krauthammer for Management. Finally, they attended Q-Challenge for Management from 2006 to 2007.