The best strategic thinking in Australia has a distribution problem. It gets concentrated at the top of the market, sold to clients with the deepest pockets, and kept from the communities and organisations that genuinely need it most. 

Unordinary exists to fix that.

We are a for-purpose social enterprise founded by Sian Rinaldi and Katherine Meagher, two strategic designers with a combined 30+ years of experience across federal government consulting, organisational transformation, human-centred design and AI. We believe excellent work should be accessible, fairly priced and honestly delivered.

Unordinary operates across three interconnected areas:
- Unordinary Strategy takes on complex, systemic problems that government and non-government clients genuinely cannot solve without external expertise. We build client capability, then leave. We don't embed, we don't create dependency, and we don't charge for work the client should be doing themselves.
- Unordinary Work is where we build AI-powered tools that serve people rather than replace them: a recruitment tool that helps jobseekers present who they actually are, a grants tool that finds, triages and drafts applications for not-for-profits and community organisations ... All our AI systems are built for scale and designed for access.
- Unordinary Good is where commercial surplus meets social purpose. Revenue that exceeds fair remuneration goes back into the communities we serve: pro-bono and low-bono consulting, access to our AI tools, and philanthropy-as-a-service that connects corporate donors with high-integrity recipient organisations.

We charge fairly for excellent delivery. We stop charging the moment we stop adding value. (That's not a line in our pitch deck; it's a founding principle.)

Canberra-based, mission-driven, genuinely unordinary. Clever in service of kind.

Unordinary

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Unordinary

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