Unplugged Performance
Ben Schaffer has a diverse work experience that spans various industries and roles. Ben is currently the Chief Executive Officer of Unplugged Performance, where they have been since 2013. Prior to that, they founded and served as the President of Bulletproof Automotive / GT-RR / Bespoke Ventures starting from 2000. From 2005 to 2013, they were a member of the Entrepreneurs' Organization. Ben also has experience as a journalist, working for The Real JDM from 2003 to 2006. Ben founded and acted as the CEO of ShopItOut, LLC, the first comparison shopping website for the automotive aftermarket, from 2002 to 2004.
Ben Schaffer attended the W. P. Carey School of Business at Arizona State University from 1997 to 2001, where they studied Marketing. In 2001, they also briefly attended the USC Marshall School of Business, focusing on Entrepreneurship.
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Unplugged Performance
Unplugged Performance is the world leader in premium performance upgrades for Tesla vehicles. With our USA-made line of stylish and high-performance parts, our sole focus is on holistic development and improvement of all Tesla cars. Unplugged Performance was founded and incubated by the team behind the world-renowned automotive customizer Bulletproof Automotive. Unplugged Performance is the world’s leading company focused on the customization and sports performance of Tesla Motors vehicles. All of our parts are researched and engineered on our own development vehicles with the intention of improving every aspect of the driving and ownership experience. Unplugged produces an exclusive range of premium upgrades to give a new sporty performance identity to Tesla Model S, Model X, and Model 3. Improving on perfection is no easy task, and to do so Unplugged products are professionally designed, prototyped, and manufactured in-house in Hawthorne, CA, and in collaboration with the best motorsports suppliers. The supercar performance of Tesla vehicles meets supercar-grade enhancements with Unplugged Performance. Founded in 2013 in Hawthorne, CA, Unplugged is neighbors with Tesla’s Design Studio, SpaceX, The Boring Company, and the Hyperloop Test track.