Our goal is to invest in the best early-stage technology companies before they become popular.

We believe the best opportunities in life can be found on the road less traveled - and especially so when it comes to startups. Because innovation usually emerges on the fringes, or challenges the status quo, the highest returns often result from taking positions that are "non-consensus and right." Most of the startups that changed the world were unpopular in the beginning - including Google, Airbnb, and many others. Our aim is to support the category-defining companies of tomorrow, that probably aren’t obvious today.

To this end, we partner with outstanding teams who create new markets, pursue ideas which others initially dismiss, conquer overlooked geographies, operate in underestimated verticals, or take on challenges with daunting odds. All of our portfolio companies have the potential to grow at least 100x. We help them turn their visions of the future into reality.

Although we venture off the beaten path, startups we backed early on have raised follow-on financing from some of the best investors in the world, including Sequoia Capital, Andreessen Horowitz, Founders Fund, Index Ventures, First Round Capital, Initialized, Floodgate, Craft Ventures, and many more top-tier VCs.

We started as a syndicate in early 2019, launched our rolling fund in 2021 - and now invest from both of these entities simultaneously. We have invested $51M across >250 companies, which has grown into $151M of AUM. Our check size ranges from $25k to $1M.

Unpopular Ventures

Peter Livingston

This department focuses on identifying and managing investment opportunities in startups and angel ventures.

Unpopular Ventures

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Teams

Investment Management

Offices

Unpopular Ventures

Org chart

Teams

Investment Management

Offices

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