Marcelo Roque is a prominent entrepreneur and educator in Brazil, currently serving as the CEO and Founder of Preço Certo, a leading solution for pricing and financial indicator analysis in retail. As the Founder and President of Finxi Tecnologia S.A., Marcelo focuses on launching and developing startups, enhancing operations and expansion. Marcelo also imparts knowledge as a professor at UOL EdTech, teaching categorization and pricing strategies for digital businesses. In addition to roles as a shareholder and investor in multiple startups, including Booming Tech Hub and Medicinae Solutions, Marcelo has held key positions in organizations like the Entrepreneurs' Organization and Associação Comercial do Rio de Janeiro. Marcelo's educational background includes an Executive Program in Entrepreneurship from Babson College and studies at FGV and Universidade Federal Fluminense.
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