Bianca Heleno is a Marketing Analyst with comprehensive experience in both operational management and strategic marketing across multiple roles. Currently employed at UOL - Universo Online since September 2021, responsibilities include internal support for Trade, B2B, and B2C areas, event planning, execution of 360° campaigns, and collaboration with advertising agencies. Previously at JCDecaux from January 2019 to September 2021, Bianca focused on project management and new product development. Earlier experience includes analyzing brand strategies and market competitors at Barrows, as well as social media and digital marketing during internships. Bianca holds a Bachelor's degree in Advertising and Propaganda from Faculdade Cásper Líbero, obtained in 2016.
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