Fernanda Cui

Fernanda Cui is an experienced strategic planner specializing in e-commerce, retail, finance, insurance, and services, currently holding the position of Planejamento Estratégico Pleno at UOL - Universo Online since July 2021. Previously, Fernanda served as Planejamento Estratégico Junior and Account Manager I at the same company, where responsibilities included campaign planning, data analysis using platforms like Google Analytics and Comscore, client relations, and post-sale reporting. Prior experience includes coordinating social media and influencer strategies at Yooper Digital Marketing and analyzing social media metrics at Elife. Fernanda holds a Bachelor's degree in Communication and Journalism from Pontifícia Universidade Católica de São Paulo, along with a specialization in Digital Marketing from EBAC and a technical degree in Photography from Centro Universitário Senac.