Lyara Vidal

Lyara Vidal is a skilled designer and producer with extensive experience in multimedia and digital design. Currently serving as a Designer for Special Projects at UOL since February 2023, Lyara has previously worked as a Producer at Spotify, where "Indo e Voltando," a commentary podcast, was created. At SOKO, from February 2020 to January 2023, Lyara held the role of Art Director, focusing on creating engaging content aligned with brand values. Notably, as a Creative Data Art Director with AMBEV, Lyara navigated content creation during the COVID-19 pandemic, contributing to socially isolated performances for prominent artists. Earlier roles include Digital Designer/New Media Assistant at TV Cultura, Social Media at Acesso Comunicação, and content planning at Rádio Universitária FM. Lyara holds degrees from Universidade Anhembi Morumbi and the Federal University of Ceará.