Lilli Sampson

Lilli Sampson is a Senior Marketing Manager at Up Education in Auckland, where they lead the planning and execution of acquisition campaigns for five domestic tertiary schools. Their marketing career began in 2016 in London, where they built the marketing function for a tech talent consultancy, contributing to its ranking as one of the top-rated agencies in the UK. A Wellington native, Lilli returned to New Zealand in 2022 after five years of professional growth abroad. Lilli holds a Bachelor of Arts in Communication Studies and Marketing Management from the University of Otago and a Digital Marketing and Leadership Qualification from Squared Online.