UP! is an experiential creative agency, specialising in the design, programming, execution and operation of large-scale events, meanwhile use projects, bespoke activations and pop-up retail.
With a core team of experts combining over 15 years’ of experience, alongside a network of consultants, collaborators & creatives; we design programmes and productions, bringing events & brands to life through storytelling, culturally celebrated programming and carefully crafted productions.
Our clients range from Glossier Cosmetics NYC to Canadian Hosiery Sheertex, from EVO hair Australia to Californian Lux Activewear Vuori, and many others.
Our experience and expertise has led us to deliver projects in spaces around the world, from galleries in London & boutique shops on Carnaby Street, to basements in Mumbai & main stages at SxSW Texas; collect awards for the festivals we have founded and navigate challenges creatively, with a focus on quality experience & impact.

UP Productions

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UP Productions

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