Up & Up Collective is a college brand activation and influencer agency based in Los Angeles. Since 2016, we've built a managed network of 5,000+ student creators across 100+ campuses, running campaigns for Monster Energy and their portfolio of drink products, SIP Margs, Gin & Juice by Snoop & Dre, Fragrance.com, and more. Our flagship is the Up & Up Festival — the largest and longest-running national college music tour in the country, title-sponsored by Monster Energy for 10 consecutive years. We do what in-house teams can't: real students, real campuses, real scale.

Up & Up Collective

This department focuses on managing and enhancing the organization's public image and communication with external stakeholders.

Public Relations

This department focuses on fostering relationships and promoting the organization within educational institutions.

Campus Engagement

This department focuses on promoting products and services through various channels and creating brand awareness.

Marketing

This department focuses on promoting the organization's initiatives and enhancing its presence through various media and outreach strategies.

Outreach and Media

This department focuses on managing and facilitating ambassador interactions and support.

Ambassador Services

This department focuses on creating, editing, and managing content across various platforms to engage audiences effectively.

Up & Up Collective

Org chart

Teams

Public Relations

Campus Engagement

Marketing

Outreach and Media

Ambassador Services

Content Development

Offices

Up & Up Collective

Org chart

Teams

Public Relations

Campus Engagement

Marketing

Outreach and Media

Ambassador Services

Content Development

Offices

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