Allison Wallace

Allison Wallace is an accomplished marketing professional with extensive experience in growth, product, and demand generation marketing. Currently serving as the Growth Marketing Manager at UpCodes, Allison previously held various roles at SketchUp, including Product Marketing Manager and Demand Generation Manager, where significant achievements included increasing annual recurring revenue by 238% year-over-year and launching a successful subscription offering. Allison's expertise encompasses coordinating go-to-market strategies, enhancing app discoverability, and implementing lead lifecycle programs. Additional experience includes roles at Playworks and CollegeSpring, demonstrating a solid foundation in marketing communications and project management. Allison holds a Bachelor of Arts in American Studies from the University of California, Berkeley, and received education from the Product Marketing Alliance.