Hugo Maestá is a seasoned software engineer with extensive experience in web development and engineering. Currently serving as a Senior Software Engineer at UpCodes since June 2023, Hugo previously co-founded and worked as a Full Stack Engineer at Expedido, focusing on logistics operations within the Ei, Beleza? group. With a role as a Frontend Engineer at Ei, Beleza?, a leading digital-first retail company in Brazil, Hugo contributed to significant marketing initiatives. Earlier experience includes co-founding Convertpack, a SaaS for marketing tools, and working as a Frontend Engineer at Getmore, specializing in enterprise loyalty programs. Additional roles at Landing.studio and Carros BR further enhanced Hugo's expertise, which began with a Bachelor's degree in Design from Universidade Federal de Santa Catarina.