Andrei Iordache

Andrei Iordache is a seasoned professional with extensive experience in software development and creative direction. As the Founder and UX Director at UPDIVISION since March 2010, Andrei has spearheaded the company's strategy, directing its growth across over 20 countries and various industries. Prior to this, a significant tenure as Creative Director at Apple from September 2009 to March 2023 involved engineering innovative concepts and impactful messaging. Additionally, Andrei contributed as a Senior Copywriter and Creative Director for numerous brands while freelancing between September 2009 and January 2014, alongside earlier experience at Ogilvy & Mather as a Copywriter. Andrei holds a Master’s Degree in Advertising & Marketing from Facultatea de Comunicare si Relatii Publice and a Bachelor’s in Political Science from Scoala Nationala de Studii Politice si Administrative, complemented by a foundational education in Philosophy.