Hardy Sohal

Hardy Sohal is a seasoned marketing professional with extensive experience in performance marketing and growth strategies across various industries. Currently serving as the VP of Performance Marketing at Updraft, Hardy oversees multiple marketing channels and implementation of an attribution model to optimize channel performance. Previous roles include CMO at Kasha, where Hardy directed the UK launch into the B2B marketplace, and Interim Director of Global Growth Marketing at Monzo Bank, focusing on user activations and growth across global markets. As Chief Marketing Officer at OARO and Native, Hardy cultivated successful go-to-market strategies and brand development while managing significant marketing budgets and channels. With a strong educational background in design and multi-media communications, Hardy is an accredited member of the CIM and brings deep expertise in digital optimization, conversion, and lead generation to all endeavors.