Suzanne Yeow

Suzanne Yeow has extensive work experience in marketing and management roles. Suzanne currently serves as the Chief Marketing Officer at Updraft since 2022. Prior to this, they worked at HSBC, where they held multiple positions. As the Head of Marketing WPB Hong Kong, Suzanne led the "Win in Millennials strategy" and re-engineered the marketing proposition for all customer segments. Suzanne also played a key role in designing Malaysia's first full-fledged digital bank idea and developed a blueprint for increasing HSBC Malaysia's market share.

Before joining HSBC, Suzanne worked at ANZ as the Head of Product, Usage & Partnerships from 2015 to 2017. At HSBC, they held various positions, including Head of Portfolio and Customer Life-cycle Management, Head of Credit Cards Acquisition and Product Development, and Head of Usage and Strategic Partnerships. In these roles, Suzanne developed strategies to optimize leads response rate, increase productivity and sales efficiency, and drive growth in card segments.

Earlier in their career, Suzanne worked at Unilever as a Senior Brand Manager - Category Lead. Suzanne was responsible for developing and executing marketing strategies to drive sales and volume growth for various brands. Suzanne has a strong background in marketing, strategy development, and team leadership.

Suzanne Yeow attended Curtin University from 2000 to 2001. However, there is no specific information available regarding the degree or field of study pursued during this period.