Amanda Batupe

Amanda Batupe serves as the Content and Social Media Manager at Upfluence, where responsibilities include managing the full content lifecycle across various channels, with a focus on aligning content strategy with business objectives. Prior to joining Upfluence in January 2025, Amanda worked as a freelance Marketing and Social Media Strategist, leading social media strategies and influencer campaigns from June 2023 to December 2024. Amanda also held roles at SharkNinja, where contributions included developing a social media content calendar and collaborating on strategy, and earlier positions at Brother France and EDF. Amanda's educational background includes a Master's degree in digital marketing from L'École Multimédia and a Master's degree in web culture from Université Paris-Est Marne-la-Vallée, complemented by a Bachelor's degree in broadcast journalism from ESSTIC.