Anas Q.

Anas Q. is a finance and strategic planning professional with twenty years of experience across Financial Services, FMCG, Ecommerce, F&B, and Technology in Oceania and MENAP. They currently serve as Founder & CEO of UPFRONT, where they are on a mission to build the next big thing in fintech by innovating and transforming B2B payments and working capital needs across MENA. Prior leadership roles include Chief Financial Officer at Nana (2021–2023), where they led the organization's largest funding round and doubled its valuation, revenues and profitability; CFO at webook.com (2023–2024); and CFO at Qashio (2024), as well as Commercial Finance Director at Incounter (2011–2013) and Group Controller at Property Finder (2017–2021). They earned an MBA in Accounting and Finance from Victoria University (2005–2007).