Matt Robinson

Founder & CEO at Upfront

Matt Robinson has over 20 years of experience in the wireless, retail, and franchising industries. In 1996, they began their career as a Retail/Indirect Manager for Sprint PCS. Matt then moved on to become the Director of Sales for US East at Advantage Wireless in 1999. In 2001, they were appointed Head of Retail Sales Operations for AT&T Wireless/Cingular. In 2005, they became Head of Customer Experience, US Sales Operations for T-Mobile. From 2007 to 2011, they were the Practice Director, Operations & HCM for the Ryan-Taylor Group LLC. During this time, they also served as the Chief Operating Officer for Encore Companies Massage Envy/European Wax Center from 2011 to 2018. In 2018, they became a Franchise Partner for European Wax Center. In 2017, they founded and became the CEO of Upfront, and in 2021 they became a Franchise Partner for NuVinAir\u00ae Florida. Additionally, they have served as an Advisory Board Member for Current Meditation since 2017.

Matt Robinson is currently enrolled at the University of Colorado Denver. Matt obtained a Talent Optimization certification from The Predictive Index in October 2019, an Analyst certification from The Predictive Index in 2011, and a Master Trainer certification from DDI | Development Dimensions International in 1999.

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