We first started as a team back in 2009 as RoNewMedia – a local event held in Bucharest, Romania -, that later evolved and became a regional festival as iCEE.fest (2012) and, starting 2019, UPGRADE 100.

Cutting out the PR bullshit - everybody claims that their project is the biggest and the greatest, right? - we honestly can say that we are one of the largest and the most significant digital and tech related initiatives started in the CEE and SE Europe region.

The festival is attracting each year around 4,000 attendees from over 20 countries and up to 200 internationally acknowledged speakers.

Adding our weekly radio show and podcast, the web presence and our mobile app we’ve managed to build in time a community of more than 12,000 esteemed experts, entrepreneurs and digital and tech enthusiasts, connecting all year long the CEE region with the rest of the world.

We cover various aspects of the spectacular world of digital transformation, starting with content, creativity, VR & AR, awareness and performance marketing, adtech, martech, apps and mobile, e-commerce, fintech, e-health, robotics, AI, gaming and more.

More about our podcast UPGRADE Live -> https://anchor.fm/upgrade100 
More about our Virtual Festival -> https://www.upgrade100.com/virtualfestival 
The latest news about our UPGRADE 100 Festival -> https://www.upgrade100.com/news/ 

We work hard and we party harder: stand up comedy shows, live music and famous DJ’s are also part of our DNA. So, be sure to join us in Bucharest, Romania in June.

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