UPKEEP Ventures is an early-stage impact investing and acceleration firm focused on helping businesses make a significant and positive contribution to people and society. We believe in the power of businesses to drive change, and we are proud to partner with innovative companies such as Plush Aesthetic Software, Upkeep, The Academy of Aesthetic Leaders, and Needle Med Spa to bring forward-thinking solutions to the market.

Our companies and our focus on healthcare, wellness and medical technologies put this philosophy into action every single day.

We invest in high value companies that can impact people or society in a positive way. The more impact a company can have to make our world a better place, the more interested we become.

We understand the scope of value-add venture investing from start-up to acquisition, because we’ve sat on both sides of the table. Our passion to make a difference, our desire to help others, our entrepreneurial spirit and our hands-on expertise are just some of the reasons people have sought to partner with us for the experience, strategy and vision we continue to bring to every investment.


UPKEEP Ventures

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UPKEEP Ventures

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