Lucas Rona

Lucas Rona is an experienced professional in marketing intelligence and strategic projects, currently serving as the Head of Global Marketing Intelligence & Strategic Projects at UPL since April 2019. Rona's career includes significant roles at Arysta LifeScience from August 2010 to July 2019, where leadership in business development and marketing for Latin America was established, focusing on innovative crop protection solutions. Rona's educational background includes a Master’s degree in Finance from Insper Instituto de Ensino e Pesquisa, an MBA in Marketing from Fundação Getulio Vargas, and dual Bachelor’s degrees in Agronomy and Crop Science from Universidade do Estado de Minas Gerais and Universidade Federal de Uberlândia.