Roberta Neves

Roberta Neves is an experienced professional with a background in marketing and strategy across various industries. Currently serving as the Crop Strategy & Marketing Excellence Lead at UPL, Roberta has successfully defined marketing strategies and developed loyalty programs that enhance customer retention. Previous roles include coordinating marketing excellence and campaign management in Brazil, leading product strategy in Telemedicine at Dasa, and coordinating strategy for United Way Brasil. Additionally, Roberta has held positions at Bayer Crop Science and 3M Health Care, contributing to commercial strategies and process engineering. Roberta holds degrees in Chemical Engineering from both Universidade Estadual de Campinas and The University of Manchester, along with a postgraduate diploma in Social Innovation Management from Amani Institute.