Matias Mäkelä has a strong background in digital customer experience, strategy, and development, having held various roles from consultant to senior manager. They worked at UPM in 2022, focusing on strategy and development as well as customer engagement, and previously held positions at Microsoft, salesforce.com, and BiiT. Matias completed a Master of Science degree in Information Networks at the University of Oulu in 2021, building on a Bachelor’s degree in the same field obtained in 2013.
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