Tom Kirby

Tom Kirby is an experienced senior marketing, analytics, and BI director currently serving as the Senior Director of Strategic Marketing and Intelligence at UPMC. Since 2017, they have transformed the marketing department into a proactive source of revenue through the use of data and insights. Prior to UPMC, Tom held positions such as Account Director at Smith Brothers Agency, where they led strategic communications for major clients, and Marketing Manager Graduate Intern at Giant Eagle, Inc. They hold a BSBA in Marketing and an MBA focused on Marketing from the University of Pittsburgh.