Cait Abernethy

Cait Abernethy has a diverse and extensive work experience in marketing and public relations. Cait most recently worked as the Director of Marketing at UpMetrics starting in 2023. Prior to that, they served as the Director of Marketing at Procurify from August to October 2022. Cait also held various positions at Blueprint Software Systems from 2017 to 2022, including Vice President Marketing, Director of Marketing, Marketing Manager, and Sr. Marketing Specialist. Cait was responsible for developing and implementing marketing strategies and managing marketing campaigns during their time at Blueprint Software Systems.

Before joining Blueprint Software Systems, Cait worked as a Marketing Specialist and Marketing Coordinator at Sparkrock from 2016 to 2017. Cait'sresponsibilities included building and managing content calendars, implementing social media and content marketing strategies, and developing marketing campaigns to generate brand awareness and leads.

Cait also gained experience in marketing and public relations coordination at various organizations, including Thinkingbox, NRG Battle Europe, The World Bank, and NHS England. Cait'sresponsibilities in these roles ranged from developing and executing public relations strategies to designing strategic public relations campaigns and managing social media content.

Cait's early career included positions as a Marketing Assistant at SolidCAD Solutions and as a Social Media & Marketing Coordinator at Old Firehall Confectionery.

Cait Abernethy pursued their education in a chronological manner, starting with an Honours Bachelor's Degree in Media, Information, and Technoculture (Communications) from Western University. Cait attended Western University from 2008 to 2012. Following this, they obtained a Master's Degree in International Communications from Leeds Beckett University between 2013 and 2014. Later, in 2014 and 2015, they furthered their studies at Hanzehogeschool Groningen / Hanze University of Applied Sciences Groningen to earn another Master's Degree in International Communications.

In addition to their formal education, Cait Abernethy has also obtained several certifications. Cait received a Modern Leadership Certificate from Weird Is Nrml in October 2020. In June 2020, they obtained a Certified Power User - Blueprint Fundamentals Training certification from Blueprint Software Systems. Moreover, they hold an Email Marketing Certification and an Inbound Certification from HubSpot, both earned in August 2016.