Toby McAra is an experienced sales executive with a strong background in revenue growth and digital media. Currently serving as the Senior Vice President of Sales at Upp.ai, Toby previously held key positions such as Chief Revenue Officer for the UK at Making Science and Head of Growth for EMEA at MediaMonks. Toby has also contributed as Adviser and Head of Growth at ConversionWorks, which was acquired by S4 Capital/MediaMonks, and served as Head of Google Analytics 360 for the UK and Ireland. Toby's educational background includes studies at Bedford School and the Institute of Direct Marketing (IDM).
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