UpRoot is dedicated to reclaiming the story of our food from Big Ag. By using social media and research on how people think, we work with everyday heroes–like doctors, farmers, and parents–to build power and lead the way to a healthier, more honest food system.

Knowledge is power, and the power over our food will change when we begin to have an honest conversation.

We don’t just talk about the problem; we provide the strategic infrastructure to help more people hear about it and understand it.

UpRoot is a project of EarthShare, a 501(c)(3) nonprofit organization.

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