Viktor Peterson

Viktor Peterson is an experienced business development executive currently serving as the VP of Global Business Development for the Franchise Business Unit at Upshop since July 2024, following a merger with Invafresh. Prior to this role, Viktor held the same position at Invafresh from October 2023 and at Whywaste from December 2018, where Viktor contributed to Whywaste's acquisition by Invafresh. Viktor’s earlier career includes roles such as Product Sales Manager at Elite Media Partner, where sales for major Scandinavian media outlets were managed, and Project Manager at MediaPlanet. Viktor also served as CEO of Budson Ltd, which operated a significant penny auction site in Europe, and gained initial experience through an internship at Pegroco Invest AB. Viktor's foundational experience includes sales management at Ewalco Marin and administrative roles at Ewalco AB. Viktor holds education from IHM Business School, Université Paris-Sorbonne, and Sjölins Gymnasium.