Upside is an exciting, Bespoke Field Sales and Marketing Agency that has been born out of pure passion for everything food & beverage.  

Upside sees a growing industry need to provide flexible sales services to brands that don’t want to, or can’t invest in internal staffing, but want specialist knowledge and experience.  

Upside has 20+ years combined experience in the FMCG Industry, we think like an internal field sales team, we get it done and activate and grow FMCG brands the way they should be.  

Not in the majors or don’t want to be?  No problems!!

Upside specialise in being BDM’s / Brand Ambassadors for SME and Start Up brands to provide hands-on, on the ground support in Fast Moving Consumer Goods (FMCG) mostly in a direct-store-delivery (DSD) or distributor model. 

We offer a range of services from: 

End to End Full Territory Management 
Promotional Planning, Activation, and Compliance
New Business Development
National Key Account Management
Group Negotiation and Trading Terms Management
Merchandising & Trade Marketing 
Short blitzes for product launches
Launches into new channels 
Distributor Management, Route riding & Training 

Our in the field, current servicing capability is Queensland and Northern NSW.  We also offer services to manage key accounts nationally on behalf of our brand partners.

Our team is on the road, in accounts 5 days a week across channels - Independent Retail, Foodservice, HORECA & QSR, On/Off Premise Liquor. Our staff are highly trained to grow brands fast!

Partner with us long term, blitz for new product/ new channel launches, distribution partner management /training and and more.

Upside Brand Collective

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