Kenneth Backofen is a growth-focused marketing leader with over 17 years of experience in B2B SaaS. They have held roles such as Director of Marketing at ConnectWise, where they implemented a comprehensive strategy that achieved a 116% YoY revenue increase. Kenneth has also served as Director of Demand Generation at Zipline and currently leads marketing initiatives as VP of Marketing at RFgen Software, realizing significant growth in pipeline and sales. Kenneth holds a Bachelor of Arts in Psychology from Florida International University.
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