Tuba K. currently serves as Vice President at Upstart since January 2024. Prior to this role, Tuba held the position of Strategy and Business Operations Executive at Instacart from January 2022 to January 2024, focusing on ads, B2B SaaS enterprise platform solutions, and business marketplace initiatives. Tuba was Vice President at Quickbase from January 2019 to January 2022, where responsibilities included expanding the analytics function, developing growth strategies, and managing business KPIs. Previous experience includes Vice President of Strategic Programs at Quickbase and Head of Business Strategy and Analytics & Professional Services at Qualtrics, where significant emphasis was placed on professional services, product investment prioritization, and international expansion strategies. Tuba began a career at McKinsey & Company as an Engagement Manager, leading consulting teams in financial services and technology sectors. Tuba holds an MBA from Northwestern University - Kellogg School of Management and a BS in Computer Engineering from Boğaziçi University.
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