Upstream 360
Mike Thomas is a seasoned executive with extensive experience in innovation and brand management. As the Chief Executive Officer and Owner of Upstream 360 since March 2017, Mike fosters a culture of creativity and innovation, leading a diverse team in delivering impactful communication strategies for clients. In addition, Mike serves as the CEO and Owner of U360 Medical, emphasizing clarity and simplicity in complex medical concepts. Previously at Procter & Gamble, Mike held various roles from June 1999 to March 2017, including Innovation Leader and R&D Strategist, focusing on brand strategies and market growth. Mike is also the author of "Agents of Change," a book that offers insights into innovation and organizational culture. Educationally, Mike holds an MBA with a marketing emphasis from Xavier University and a B.S. in Chemical Engineering from Ohio University.
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Upstream 360
We believe every product has a unique hook—and it needs to hit in the first three seconds. That’s the 3 Second WOW: a fast, clear, and unforgettable reason to care. Backed by a uniquely curious mix of creatives, scientists, and strategists, we dive deep into what makes a product work and bring that to life through bold storytelling, smart claims, and standout content. From lab to launch, we help brands communicate better, sell smarter, and connect faster.