Barbara Sá

Barbara Sá is a seasoned professional in commercial operations and business development in the telecommunications and marketing industries, currently serving as VP of Commercial Operations for Upstream in Latin America since June 2019. With a strong track record in identifying business opportunities and expanding digital sales, Barbara has previously held key positions at Oi, where responsibilities included the management of marketing strategies for post-paid acquisition and value-added services. Notably, Barbara contributed to the marketing efforts for the Rio 2016 Olympic and Paralympic Games, generating substantial revenue. Educational accomplishments include an MSc in Business Administration from Coppead UFRJ and degrees in Advertising and Publicity from Pontifícia Universidade Católica do Rio de Janeiro and Business and Marketing from Ohio University.