Zoi Kotta

Zoi Kotta is an experienced professional in digital marketing and product innovation, currently serving as a Senior Product Innovation Manager at Upstream since August 2017. Zoi's responsibilities include designing end-to-end strategies and implementing digital marketing campaigns across emerging markets such as LATAM, MENA, and SSA. Previous roles at Upstream include Product Innovation Manager and Digital Account Manager, as well as Performance Marketing Manager, where Zoi developed integrated multi-channel marketing campaigns. Prior to Upstream, Zoi held positions at Plaisio as Campaign Director and Senior Campaign Manager, overseeing 360-degree campaigns, and served as a B2B Market Research Analyst at WIND Hellas. Zoi began the career as a Digital Marketing Intern at Neodent S.A. and has experience in teaching and sales promotion. Educational background includes an MBA from Athens University of Economics and Business and a degree from Aristotle University of Thessaloniki.