OUR MISSION
To deepen the childhood experience with meaningful and beautifully handcrafted items to use and enjoy while opening their minds to a world of wondrous possibilities.

SIMPLICITY PARENTING
We love the Simplicity Parenting concept developed by Kim John Payne. We consciously select and design our pieces to include the following elements of “simple” play: nature, movement, art & music, trial & error, touch, imaginary play, purpose & industry, experience & social interaction.

HANDMADE IN NICARAGUA
Our collection is all handmade in Nicaragua, with love! Not only is Nicaragua our founders birth country (read Silvia’s story below), Nicaragua is also simply awesome! The artisan talent thrives in all aspects of life here. The use of one’s own hands to create beautiful objects is really humbling and inspiring. From furniture, to jewelry, pottery, clothing, and in our case, toys and children’s accessories, our artisans create a masterpiece every time. By setting up shop here, we also contribute to creating thriving communities, making a positive social impact with every piece you purchase. So, THANK YOU!

UpUp Baby

Silvia Incer Friege

This department focuses on identifying growth opportunities, forming partnerships, and driving strategic initiatives to enhance the company’s reach and profitability.

UpUp Baby

Org chart

Teams

Business Development

Offices

UpUp Baby

Org chart

Teams

Business Development

Offices

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