Peter Axelsson

Peter Axelsson serves as the CEO and Co-Founder of UpUp, a Swedish mobile e-commerce company dedicated to helping individuals feel recognized and validated in a digitally saturated world. Previously, Peter co-founded and led Everyday Venture Lab & Accelerator, focusing on accelerating early-stage growth companies with impactful potential. With a creative background, Peter held the position of Creative Director at Narrow Relations and served as CEO and Copywriter at Narrow, a relationship-driven advertising agency. Early career experiences include roles as a journalist and program host at Sveriges Television and as a copywriter in various firms. Peter’s educational background includes studies at IHM Business School and Poppius Journalistskola, among others.