Simon Broström

Simon Broström is a seasoned technology and digital innovation professional with an extensive background in leadership roles. Currently serving as the Chief Technology Officer and Co-Founder of UpUp since January 2017, Simon is also the Interim Chief Technology Officer at anch.AI since January 2022. As the Digital Director and Founder of Everyday Venture Lab & Accelerator from February 2016, Simon has focused on providing genuine value through innovation. Furthermore, Simon co-founded PFO Tech in January 2018, aimed at enhancing personal safety during outdoor activities. Ownership of Ben trovato has been held since 2007, alongside prior roles as Digital Director at SWE Advertising agency from September 2014 to February 2016 and Co-Founder/Technical Director at Culiap from November 2013 to 2015. Simon's creative journey began as the Owner and Creative at Tewonder from 1999 to 2007. Educationally, Simon holds a Master's degree in media and a Bachelor's degree from Medieskolan, complemented by a secondary education from Danderyds gymnasium.