Jess Armstrong

Jess brings a comprehensive background of marketing, content development, and sales enablement experience, specializing in the B2B advertising and agency marketplace. Prior to joining Upwave, Jess spent nearly a decade helping to build the fuel media space at GSTV, managing the marketing, communications, and creative/brand teams, setting strategy and building all marketing operations from the ground up. Earlier, she managed marketing programs for Channel One News, where she developed custom commercial content for brands such as Gatorade, the U.S. Army, Johnson & Johnson, State Farm, and Paramount Pictures.

Jess holds a Master's Degree in Advertising from the S.I. Newhouse School of Public Communications at Syracuse University, and a Bachelor's Degree in Public Relations. The first brand Jess felt passionate about was Pepsi, when she worked hard all summer during middle school collecting enough “Pepsi Points” to show up to the first day of school with a Pepsi bike, denim jacket, and a rad backpack.