Iris Mateboer

Marketing Manager Benelux at Upway

Iris Mateboer is a marketing professional currently serving as the Marketing Manager for Benelux at Upway since November 2024. Prior to this role, Iris held the position of Marketing Manager for the Netherlands and Belgium at Sellpy from December 2020 to November 2024, where responsibilities included leading growth initiatives, strategizing marketing campaigns, managing influencer collaborations, and driving website sales. Iris also contributed to brand awareness through localization of campaigns based on customer insights and supported expansion market strategies. Early career experiences involved branding and graphic design, as well as roles in retail sales and marketing internships. Iris holds a Master's Degree in Media and Cultural Studies from the University of Sussex, a Bachelor's Degree in Fashion and Branding from the Amsterdam Fashion Institute, and a Pre-master's Degree in Arts and Culture from Vrije Universiteit Amsterdam.

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