Adrie Etherington

Adrie Etherington is an accomplished Senior Copywriter with extensive experience in B2B and SaaS copywriting. Currently, at Upwork since August 2018, Adrie leads the Creative Pod focused on Growth, CRM, and Lifecycle Marketing, crafting top, mid, and bottom of funnel messaging for diverse audiences including Enterprise Executives and SMBs. Previous roles include serving as a Senior Marketing Copywriter, delivering comprehensive copy for marketing campaigns across various channels. Adrie also operates Copyadrie, providing tailored copywriting services to clients such as Paäge et Cie Personal Management Services and Quiq. Experience includes significant contributions as the Principal Copywriter for Paperless Movement® from March 2018 to September 2021 and operating Fluffy Pup Small Dog Grooming from July 2014 to December 2020. Adrie's professional development includes training from the AWAI American Writers & Artists Institute in 2017.