Alex Dobroiu is a Senior Lead Product Designer with over 10 years of experience specializing in UX strategy, design systems, and AI experiences. Alex has worked in various industries, including e-commerce and tech, consistently driving innovation and aligning user needs with business goals. Currently, Alex serves as a Senior Lead, UX/UI Designer at KaZe Studio and as a Senior Lead, Product Designer at The Estée Lauder Companies Inc., where they co-led the development of a comprehensive Digital Design System and designed AI-powered solutions for customer engagement. Alex's educational background includes degrees in Computer Science and Business Administration from prestigious institutions in Bucharest.
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