Karen Serobyan

Karen Serobyan currently serves as Media Manager at adjarabet.am, responsible for designing and implementing channel strategies, managing ad placements, and conducting analytics for both digital and offline channels. Previous experience includes roles as Administrative Assistant in marketing and PR at the Armenian-Indian Center for Excellence in ICT, Head of Sales and Marketing department at Elos Med, and Marketing Strategist at Upwork, where extensive marketing and sales strategies were developed. Additional freelance work as a Creative Strategist and Media Buyer involves collaborating with e-commerce brands on ad management and creative production. Karen holds a Master of Science in Business Administration and Management and a Bachelor of Arts in Business from the American University of Armenia.