Michelle Sawa

Michelle Sawa is an accomplished professional with extensive experience in customer advocacy, product marketing, and customer experience within the technology and SaaS sectors. Currently serving as the Director of Customer 360 Advocacy at Upwork, Michelle previously founded and consulted for Humans at Heart, where a focus on design thinking and qualitative research helped technology companies connect with their audiences. Michelle's tenure at Liongard included roles as Senior Director of Customer Experience, Director of Product Marketing & Research, and Director of Customer Success, where key achievements involved building customer-centric programs and enhancing product-market fit. Michelle co-founded People and Words, a content marketing firm, and has also contributed to educational initiatives and startup branding efforts. Michelle holds a Master of Science in Integrated Design, Business and Technology from the University of Southern California and a Bachelor's degree in Advertising from the University of Illinois Urbana-Champaign.