Swathy Parvathareddy is a seasoned UX Strategist and Freelance Coach with over 10 years of experience in UX research and strategy. Currently, they work as a Senior UX Consultant at Upwork and have founded Freelance Theory, where they teach freelancers how to position themselves as strategic problem-solvers. Swathy has previously held design and analytical roles at companies such as Cisco, Genworth, and Direct Energy, successfully leading teams and projects that bridge user needs with business goals. They hold a Bachelor of Technology in Electrical, Electronics, and Communications Engineering from Jawaharlal Nehru Technological University and a Master’s degree in Engineering and Industrial Management from Duke University.
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